Brand Identity

B R A N D I N G

Saisir La Vie is a bedding company for elite travelers who prioritize health. Research and development of brand identity, strategic positioning and differentiation. I Developed a logomark, styling and application, creating a visual identity that reflects the brand’s core initiatives.

medium

digital print booklet

client

Conceptual Luxury Bedding Company

objective

Brand identity, styles guide

Adobe Illustrator Adobe InDesign Adobe Photoshop

what I used

P R O J E C T 0 9

A person wearing a blue cap and white shirt inspecting a luxury bedding mattress in a manufacturing plant.
Close-up of a white satin luxury bedding pillow with a tag that reads "Saisir Vie," resting on matching satin sheets with the brand logo and text "Saisir Vie Luxury Bedding" visible in the background.
A woman lying on a bed with her eyes closed, reading a book. There is a smartphone and a laptop on the bed. Two other people are lying on the same bed, facing away from the camera, visible at the bottom of the image. The room has windows with sunlight streaming in, and a logo with the words "La saisir vie" and "Luxury Bedding Travel Science Health" is overlaid on the image.
Modern office interior with glass walls, a white wall with
A luxury outdoor setting with a view of the ocean, including a canopy bed with white curtains, a lounge chair, a small side table, a swimming pool, and a distant island under a blue sky.
Open booklet showing a diagram of travel and science connection with words 'Nutrition', 'Health', 'Sleep', 'Fabric', and 'Center', and a right page with the title 'Brand Identity' and description about a science-centric bedding company for elite trav
Open book displaying a logo design with the text 'laSaisir' and a paragraph describing the logo's features, with a background gradient of light blue on the right page and white on the left.
Open brand guideline booklet showing different logos for 'Saisir la vie,' including traditional, stacked, and stylized versions, with light blue and black font on white pages.
Open brand guidelines booklet showing logo requirements for Saisir La Vie, with logo variations and specifications.
Open book displaying guidelines on incorrect logo use, including different font styles and design tips.
Open magazine or catalog displaying font styles, typography details, and sample text, with a focus on the letter 'E' and 'e' in different fonts and weights.
Open book displaying different fonts and typefaces, including sample text, letters, numbers, and symbols for font styling.
Open book with color palette including blue shades and color information in a chart.
Open brochure displaying luxurious white bedding and fabric with the text 'Saisir la vie' and 'Luxury Bedding'.
Open magazine showing branding, stationery, and office decor with the name "Saisir Vie" and themes of travel, science, health, and stationery.
Open magazine pages featuring travel, science, health, with a man and woman in business attire pulling a suitcase, walking on a gray background.
Open book displaying fabric and textile material swatches in neutral tones, along with small bowls and decorative objects.
A travel brochure for Saisir Vie luxury hotel featuring interior and exterior images, including a hallway, woman resting with a laptop, a packaged item labeled Saisir Vie, the hotel logo, and two women relaxing on a bed.

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